Avril Lavignes Alice In Wonderland Video Is Haunting

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Avril Lavigne Seems To Have Left Her punk-rock roots behind for her "Alice" video, INSTEAD Exploring a more haunting and gothic world-through the rabbit hole. And the video's director, Dave Meyers, Said That Video emploi complements Lavigne's contribution to the "Alice in Wonderland" soundtrack.

The video shot for Two Days At The End of January in Los Angeles Arboretum. And the singer and director didn't allow local rainstorms to Stop Them From The weaving together dreamy concept. "[Avril and I] kind of has Discussed version of What We ended up shooting," He Said about the video's concept. "She saw herself running" during the choruses. She saw herself at a piano. She Was Proud of Her musical contribution to the song. And I Played With The fate of texture. I built The Hole and Told Her It Would Be Cool To Have Her At The Bottom of the hole. It Was Two Artists vibing. "


And while "Alice in Wonderland" director Tim Burton wasn't Involved With The video concept-wise, Meyers Took the song's ethereal feel and Embraced the video for it's vibe. "I Thought It Was like, honestly, Tim Burton in music form. I did not expect it from April. I just really enjoyed the haunting quality of the song and just wanted to capture in video form That. In a lot of Ways, What I wanted to do Was a perfume ad in a goth way With Enough Of A Story So That It's not a bunch of randomness. And it made this surreal look to goth fashiony That Was. "

The duo Were not Able to see the movie Prior to shooting, So They Had To use Their imaginations for the video's concept. Theys Decided to create an "April" in Wonderland That included "a couple Nods to the film." Added Meyers, So There Were some touch points in general. We kind of wanted to make a haunting piece That Represented goth and Alice. ... It's a fun world.

"Tim Burton keep it pretty secretive. I just saw the film display yesterday though. I got to see it after the [Video Was Made]. That Was My reward for a job well done. ... Everybody Was Just excited [about The Project ], starting with Tim Burton. He loved the song and ended up loving the video. [And] I did "enjoy [the movie]. I Thought It Was Wonderfully visual. It was very fashionable. It was funny. I'ma huge Tim Burton fan, so I Was Satisfied. It's a take more Interesting Than The actual book. I think it's a little more fun and has a little more edginess to it, and Alice is a little bit more of a heroine. "

Avril Lavigne first Appeared in summer 2002, touting year addictive debut single (the spunky pop / rock gem "Complicated") and has skatepunk That image purposely clashed With The Glamour of polished mainstream pop. Lavigne, Who Was 17 At The Time, Quickly rose to teen idol status, selling one million copies of SEVERAL Her debut album, Let Go (the best-selling album by a female artist in 2002), while inspiring a genuine fashion craze With Her penchant for tank tops and neckties. 'As the decade progressed, so did Lavigne's market sound, Which Took A contemplative Turn on the sophomore effort Under My Skin Before Reaching aggressively upbeat tone for year 2007's The Best Damn Thing.

Born into a devout Christian in the small town ménage of Napanee, Ontario, Lavigne sharpened Her vocal talents in church choirs, local festivals and county fairs. She Began playing guitar and writing songs in Her early teens, Focusing Her early efforts were country music and Contributing vocals to albums by local folk SEVERAL musician Steve Medd. Arista Records caught wind of the singer and aboard Brought Her At The Age Of 16, With CEO Antonio "LA" Reid Personally Taking Lavigne Under His Wing. She quit high school, relocated to Manhattan, and Set to Work With A Handful Of premium and songwriters.